CBS LAUNCHES INTERACTIVE STREAMING NEWS NETWORK CBSN, THE FIRST LIVE ANCHORED NEWS NETWORK ACROSS ALL LEADING DIGITAL PLATFORMS
Brings the Strength of CBS News to Internet-Connected TV, Online and Mobile
Platforms 24/7 and Features Full-Day Live, Anchored Coverage 15 Hours
Each Weekday at Launch
To Watch CBSN, Visit http://cbsn.cbsnews.com
Nov. 6, 2014 – CBS News and CBS Interactive today launched CBSN, the first digital streaming news network that will allow Internet-connected consumers to watch live, anchored news coverage on their connected TV and other devices. At launch, the network is available 24/7 and makes all of the resources of CBS News available directly on digital platforms with live, anchored coverage 15 hours each weekday.
“CBSN is an important example of how CBS is able to leverage the unique strengths, talent and competitive advantages of its businesses to create exciting, highly competitive new services that meet evolving audience preferences for content consumption,” said Leslie Moonves, President and CEO, CBS Corporation. “There’s a tremendous opportunity on these platforms for a true round-the-clock newscast. We’re confident this service will appeal to both traditional news consumers and a whole new set of viewers.”
CBSN will be available on CBSNews.com and its mobile website, key connected TV devices including Amazon Fire TV, Roku players and Roku TV™, and others, as well as the newly launched CBS News app for Windows 8/8.1 and Windows Phone 8/8.1 available through the Windows Store and Windows Phone Store. CBSN will also be available on the CBS News apps for Android and other leading platforms before the end of the year.
The network features a 60-minute format delivering live, updated news content from 9:00 AM - midnight ET every weekday at launch, and it takes advantage of the interactivity of digital platforms through a unique video player and on-screen interface. It gives viewers the full flexibility within each hour to control what they watch and when they watch it via DVR-like functionality that allows them to watch previous segments and jump back into live programming seamlessly and across devices.
Features of the network will include:
· Live, anchored coverage from 9:00 AM - midnight ET every weekday;
· Simulcasts of CBS News special reports for breaking news;
· Additional content from a range of CBS sources including CBS News, CBS affiliate stations, CNET, CBSSports.com, Entertainment Tonight and more;
· Accessibility across key connected TV devices including Amazon Fire TV, Roku players, Roku TV™ and others, as well as additional core CBS News digital platforms including CBSNews.com, its mobile website and the newly launched CBS News app for Windows 8/8.1 and Windows Phone 8/8.1 available through the Windows Store and Windows Phone Store. CBSN will also be available on the CBS News apps for Android and other leading platforms before the end of the year.
· Personal choice and control through DVR-like functionality that enable viewers to watch the segments they’re interested in or tune into the live programming seamlessly;
· The ability to share content from the experience via social media accounts with compatible devices;
· The opportunity for advertisers to reach engaged news consumers with custom ad integrations.
CBS News, a pioneer in broadcast journalism since the earliest days of radio and television, is utilizing its award-winning newsgathering and reporting to redefine it for the digital age. CBSN offers original, up-to-the-minute coverage of national and global stories with dynamic on-demand video content, including video from CBS News’ extensive archives to add context and perspective. Viewers will have immediate access to breaking news reports, feature stories and interviews from among the most experienced teams in video journalism.
“CBSN gives audiences a new window on our original reporting – we’ll make it possible to see CBS News anytime, anywhere,” said David Rhodes, President, CBS News. “We are making an important investment in quality news coverage on any device.”
“CBSN demonstrates our continued advancement in the digital space, as we extend to new platforms and a wider audience,” said Jim Lanzone, President and CEO, CBS Interactive. “We are developing original content exclusively for online, connected platforms in a true interactive format that viewers can control, allowing them to lean back or lean in to the segments and stories that interest them.”
CBSN will be an ad-supported network across all platforms. Inaugural sponsors include Microsoft and Amazon. Other advertisers will also run in the service on all devices.
The live, linear stream will be led by both veteran and new CBS News correspondents.